aka Value-Rich Content As marketers and business people we walk a fine line between explaining our product in a manner that achieves sales, and over-selling our product. The holy grail of marketing is selling 100 percent of your inventory at… Continue Reading →
Marketing is one of the many hats a small businessperson is expected to wear in the pursuit of economic vitality. A number of years ago, this was a pretty straightforward activity. It typically consisted of a directory listing in the… Continue Reading →
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