Blue Collar Traveler

Traveling and exploring the way most of us do. Loving the road, and people met along the way.

Month

April 2017

Creating Content that Matters

aka Value-Rich Content As marketers and business people we walk a fine line between explaining our product in a manner that achieves sales, and over-selling our product. The holy grail of marketing is selling 100 percent of your inventory at… Continue Reading →

The changing face of Marketing and the Mom & Pop enterprise

Marketing is one of the many hats a small businessperson is expected to wear in the pursuit of economic vitality. A number of years ago, this was a pretty straightforward activity. It typically consisted of a directory listing in the… Continue Reading →

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